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KMID : 1145120180160030333
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Asian Journal of Beauty and Cosmetology
2018 Volume.16 No. 3 p.333 ~ p.345
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Effects of Emotional Labor for Aestheticians on Job Stress, Satisfaction, and Turnover
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Seo Sang-Sook
Park Chul-Ho
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Abstract
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Purpose: The purpose of this study was to seek efficient human management plan by investigating the effects of emotional labor of aestheticians on job stress, job satisfaction, and turnover intention.
Method: For the empirical analysis of this study, we used a statistical package for social science (SPSS) 18.0 statistical package program and autonomous marine operations and systems (AMOS) 18.0 program. We conducted a frequency analysis to investigate general characteristics of the research targets. We performed an exploratory factor analysis in order to verify the validity of the measurement tools and calculated Cronbach's α coefficient to verify the reliability of the factors. We verified the causal relation between constructs using the structural equation model in order to verify the research hypothesis.
Results: As a result of the study, it was found that job stress and turnover intention increased as the surface acting of emotional labor increased, and job stress decreased and job satisfaction increased as the deep acting of emotional labor increased. Job satisfaction decreased, and turnover intention increased, as job stress increased, turnover intention decreased as job satisfaction increased.
Conclusion: In order to reduce the turnover intention of estheticians, it is necessary to improve job satisfaction and reduce emotional labor. In order to reduce emotional labor, systematic education, such as self-esteem improvement training for estheticians, stress management, and active corresponding measures for bad clients are necessary, and it is necessary to improve the working environment and client-first client-facing law in order to improve job satisfaction.
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KEYWORD
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Aesthetician, Emotional labor, Job stress, Job satisfaction, Turnover intention
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